Insights
Client Spotlight: Berlinguette Research Group
Magnetic Communications was humbled to support Berlinguette Research Group with the announcement of their Nature paper on nuclear fusion
Why you should ask: “Who is it for? What is it for?”
Magnetic Communications connected with Stu Shepherd, Head of Communications and Deputy Director of Communications and Engagement for TRIUMF.
How is Tylenol responding? PR crisis management for science
Without wading into political matters too much, and from the lens of examining best practices in science communications, let’s dive into how Tylenol responded.
Client Spotlight: Communications for medtech company Mölnlycke Canada
Since early 2024, Magnetic Communications has supported Mölnlycke Canada with its social media efforts—from strategy to content creation and community management.
From biotech to quantum: Communicating for different scientific disciplines
Magnetic connected with Emily Wight, Manager of Corporate Communications for Gandeeva Biosciences and former Communications Manager for the Stewart Blusson Quantum Matter Institute.
Client Spotlight: Science communications for Michael Smith Health Research BC
Since 2019, our team has assisted Michael Smith Health Research BC with a range of communications activities. Check out samples of our work.
Let’s talk quantum in Canada
Seven months into 2025—also known as the International Year of Quantum Science and Technology—innovation in quantum in Canada is accelerating.
Client Spotlight: Website writing for Providence Health Care
Between 2023 and 2024, our team assisted Providence with creating 300+ webpages for their new website.
Visuals that get people excited about your science—including biotech and life sciences
Magnetic is rolling out “Three Questions”, a new feature where we interview other science communications experts in Canada and beyond.
How to fine-tune your corporate pitch deck
With Web Summit Vancouver here and BIO 2025 around the corner, we thought this was an excellent time to dive into how to get your corporate pitch deck ready for a major conference.
Is the em dash dead?
Maybe? An emerging trend we are seeing is people believing they can spot AI-generated content when they see a “long fat dash”.
Field Notes: Where B.C. fits into the cell and gene therapy space
One highlight of last month’s Access to Innovation event, hosted by Life Sciences BC, was a panel on the promise of cell and gene therapies. Here are our notes.